Privacy Policy

This Privacy Policy explains what information NuWays MD collects when you visit NuWaysMD.com, use our planning tools, request an emailed resource or ask us for help, and what we do with it. NuWays MD is owned and operated by Go2Brand LLC (“NuWays MD,” “we,” “us” or “our”). The policy covers NuWaysMD.com, its subdomains and the emails we send. It does not cover websites or services run by others, including the practices, manufacturers and stores we mention or link to.

NuWays MD publishes education for people researching aesthetic treatments and practical guidance for aesthetic practice owners. We are not a medical provider. We do not treat patients, schedule appointments or keep medical records.

The short version

You can read every guide on NuWays MD without giving us your name or email address.
We collect contact details only when you submit a form or choose to save your work, and we use them for the purpose you chose.
We do not sell personal information. We do not share it with advertisers for targeted advertising.
We do not pass your details to a practice or an equipment company unless you ask us to, on a form that names who will receive them.
You can ask to see, correct or delete your information, and you can unsubscribe from our emails at any time.

The rest of this policy gives the details.

Information you give us

Emailed resources and newsletters. When you request a checklist or other resource, we collect your name, your email address, the resource you asked for, the page you asked from and your newsletter choice. If you choose email interests, such as laser treatments or equipment buying, we keep those too.

Saved research and planning tools. Saving is optional. If you save, we keep the name and email address you enter and the work you save. For consumer tools, that can include your research topic, treatment interests, consultation questions, budget figures and saved articles. For practice-owner tools, it can include practice details, calculator inputs, cost models, worksheets and notes.

Equipment help requests. When you ask us for help choosing equipment or reviewing a quote, we collect your name and email address and, if you provide them, your phone number, practice name, region and role. We also keep the project details you give us, such as the service you are considering, your timing, budget range, the equipment you already own and the terms of a quote, along with any saved project you choose to attach.

Consultation requests. When consultation requests are open, the request form collects your name, the contact details you choose to give, the treatment you want to discuss, your timing, a referral reference and the permissions you select, including any permission to receive scheduling texts.

Messages. If you email us or use our contact form, we keep your message and our reply.

Please do not send us medical records, patient information, photographs of your body or a detailed medical history. None of our forms ask for them, and our saved-work tools are not designed to hold them.

Information collected automatically

Device and visit information. Like almost every website, our servers and our content delivery and security provider receive your IP address, browser and device type, the page you requested, the page that referred you and the date and time of the visit. We use this to deliver pages, protect the site, prevent abuse and fix problems.

Security records. Our security software records attempts to sign in to our administration area and requests that look abusive, including the IP address involved. It may block an address for a period of time.

Where a request came from. When you submit a request, we save the page you submitted it from and, if the link you followed included them, basic campaign labels such as the source, medium and campaign name. We do not collect your search terms or your browsing on other websites.

Email opens and clicks. Our emails can include a small image and tracked links that tell us whether a message was opened and which links were clicked. We use this to confirm delivery, see which resources people find useful and remove addresses that no longer work. Most email apps let you turn off images, which stops open tracking.

Cookies and browser storage

Reading NuWays MD does not require an account, and an ordinary page visit does not set advertising cookies. It can set analytics cookies from Google Analytics, described below.

Saved-work cookie. When you open a saving tool, we set one cookie, named nuways_wp_session, so this browser can reopen your saved work. It lasts up to 30 days, is sent only to our site over a secure connection and cannot be read by scripts on the page. Clearing it removes this browser’s access. A private return key, if you created one, still opens your work.
Browser storage. Some tools keep a temporary draft in your browser until you save or close the tab. If you turn off Google Analytics with the link in the Analytics item, we store that choice in your browser.
Security. Our content delivery and security provider may set a short-lived cookie to tell people apart from automated traffic.
Analytics. We use Google Analytics to understand, in aggregate, which pages and tools people use and how they find the site. It sets cookies named _ga and _ga_ followed by an ID, and it collects information such as the pages you view, how long you stay, your browser and device type, the website that referred you and your approximate location. It does not receive what you type into our forms. It runs on most of the site, including our guides and our pages for practice owners with their calculators, planning tools and request forms. It does not run on your research plan or saved-information page, the treatment budget or laser hair removal worksheet, the Boca Raton consultation pages, or the pages where you request and open the checklists and emails we send. We do not load it for visitors located in Washington State, or when we cannot tell where a visitor is located. You can turn off Google Analytics in this browser or turn it back on. You can also block it with Google’s opt-out browser add-on, and you can read how Google uses this information.
Affiliate links. Some links may be affiliate links. Affiliate programs and merchants we link to, which may include Amazon, may place and read cookies on your browser or use web beacons to record that you arrived from NuWays MD. That happens on their websites and is governed by their privacy policies. We receive commission reports from them, not a record of what you personally bought.

We do not use advertising pixels or retargeting, and we do not use analytics information to target advertising. If that changes, we will update this policy before we begin and give you a way to opt out.

Do Not Track and Global Privacy Control. Browsers can send a “Do Not Track” request, and there is no common standard for how websites should respond to it. Because we do not sell personal information or use it for targeted advertising, there is currently nothing for either signal to switch off. We will treat a Global Privacy Control signal from your browser as a request to opt out of any sale or sharing of your personal information, now and if our practices change.

How we use information

We use the information described above to:

send the resource you requested and keep your saved work available to you;
respond to equipment help requests and handle consultation requests you submit;
send newsletters you confirmed, apply the interests you chose and honor your unsubscribe and preference choices;
run, secure and improve the site and its tools, including detecting spam, fraud and abuse;
understand, in aggregate, which guides and tools are useful; and
comply with the law, enforce our Terms of Use and protect the rights and safety of our readers, our business and others.

We do not use your saved research, treatment interests or consultation details to target advertising.

Service providers. We use companies that host and deliver the site (our servers are located in the United States), protect it from attacks, run our contact management and email delivery, and provide our business email. They receive only what they need to do that work, such as your name, email address, requested resources, interests, request references, source information and permission records for email delivery. They act on our instructions and may not use your information for their own marketing.

A practice or company you ask us to contact. A consultation request is shared with the practice named on the form, currently All About Aesthetics in Boca Raton, Florida, only after you give permission on that form, and only with the details shown on the request. We do not currently offer introductions to equipment companies. If we do, we will ask for separate permission that names each recipient before sharing anything.

Legal and safety reasons. We may disclose information when we believe in good faith that the law requires it, or to protect the rights, property or safety of NuWays MD, our readers or others.

Business changes. If Go2Brand LLC sells, merges or transfers the NuWays MD business, information may transfer with it. The new owner will be bound by this policy for information collected under it unless you agree otherwise.

With your permission. We share information in other ways only when you ask us to or agree.

We do not sell personal information, and we do not share it for cross-context behavioral advertising. We have not done either in the past 12 months.

Categories at a glance

State privacy laws describe personal information in categories. Here is how ours fit together.

Contact details: name, email address and, if you give it, phone number. They come from you. We use them to send what you asked for and to reply. Our service providers receive them, and so does the practice you name, only with your permission.
Professional details: practice name, role, region, and the equipment, budget and quote information you describe. They come from you. We use them to answer equipment help requests. Our service providers receive them.
Health-related interests: treatment interests, research topics, consultation questions and the resources you request. They come from you. We use them to keep your plan, send the emails you chose and handle a consultation request. Our service providers receive them, and so does the practice you name, only with your permission.
Saved planning information: budget figures, calculator inputs, saved articles and notes. They come from you. We use them to keep your saved work available to you. Our hosting provider stores them.
Internet and device activity: IP address, browser and device type, pages requested, the referring page, campaign labels, and email opens and clicks. They come from your browser and email app. We use them to deliver and protect the site and to learn which resources help. Our service providers receive them.

We do not collect Social Security, driver’s license or passport numbers, financial account or payment card numbers, precise geolocation or biometric information.

Health-related information

Research about a treatment can reveal something personal, even when you never tell us about your health. Saving a Botox research plan, choosing “laser treatments” as an email interest or requesting a consultation all suggest an interest in a health service. We treat this information as sensitive. We collect it only when you choose to give it to us for a purpose you selected, we use it only for that purpose, and we share it only as described above.

Residents of Washington and Nevada, and anyone who wants the details, can read our Consumer Health Data Privacy Policy.

How long we keep information

Saved workspaces are deleted automatically after 180 days without an update. You can delete yours sooner from the tool.
The saved-work cookie lasts up to 30 days in your browser.
Email records are kept while you are subscribed or have an open request. After you unsubscribe, we keep the minimum needed to honor your choice and to show when and how you gave or withdrew permission.
Equipment and consultation requests are kept as long as we need them to respond and to maintain an accurate history, then deleted or stripped of identifying details.
Security records are usually kept for about 60 days.
Backups are replaced on a rolling schedule. Deleted information can remain in a backup until that backup is overwritten.

How we protect information

The whole site uses encrypted connections. Saved workspace records are encrypted in our database. Private email links and return keys are stored in a form that cannot be read back, and access to our administration area requires two-factor authentication. No system is perfectly secure, so please keep your private links and return key to yourself. Anyone who has them can open what they unlock.

Your choices and rights

Email. Every marketing email includes an unsubscribe link, and your private preferences page lets you change interests or stop either newsletter. Requesting a resource never signs you up for a newsletter on its own.

Saved work and requests. You can delete a saved plan in the tool and withdraw an equipment or consultation request from its receipt.

Privacy rights. Depending on where you live, state law may give you the right to know what personal information we hold about you, get a copy of it, correct it, delete it, and opt out of its sale, its use for targeted advertising or certain profiling. We honor these requests from anyone in the United States, whether or not your state’s law requires it.

To make a request, email [email protected], or [email protected] for practice-owner matters, with the subject line “Privacy request.” We may ask you to confirm that you control the email address involved before we act. You may use an authorized agent; we may ask the agent for proof of that authority. We respond within 45 days and will tell you if we need up to 45 more days. We will not treat you differently for exercising these rights.

Appeals. If we decline your request, you may appeal by replying to our decision with the word “Appeal” within 60 days. We will respond within 45 days of receiving your appeal and explain our reasons. If you disagree with the result, you may contact your state attorney general.

California “Shine the Light.” We do not share personal information with third parties for their own direct marketing.

Nevada. We do not sell covered information as Nevada law defines it. Nevada residents may still send an opt-out request to [email protected], and we will honor it if our practices change.

Children

NuWays MD is written for adults. Our forms and tools are not intended for anyone under 18, and we do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Text messages

If a form offers text messages and you opt in, we will text you only about the request you submitted. Consent to texts is never required to use the site or to submit a request. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Carriers are not liable for delayed or undelivered messages. We do not sell or share mobile numbers or text-message consent with third parties for their marketing.

Visitors outside the United States

NuWays MD is intended for readers in the United States. Information is stored and processed in the United States.

Changes to this policy

When we change this policy, we will update the date at the top. If a change materially affects how we use information we already hold, we will post a notice on the site and, where appropriate, email subscribers before it takes effect.

Contact us

Go2Brand LLC, operator of NuWays MD
1309 Coffeen Ave STE 1200
Sheridan, WY 82801

Consumer and privacy questions: [email protected]
Practice owners and professional inquiries: [email protected]

For more detail on how our saving tools, return keys and request receipts work, see How your saved information works.